Hudson Hospital in New York City makes a strategic decision to capitalize on the expertise of their successful heart transplant program. Hudson uses its vConsult software application to form a five person Heart Transplant Group Expertise Provider (GXP) comprised of cardiac specialists. Hudson Hospital decides to promote this start-up GXP in the lucrative international market and signs an exclusive agreement with a prominent Cardiac Center in an Eastern European country to provide consultation and treatment services using their world-ranking expertise.